Well Dressed Home Visual Branding

The project

Well Dressed Home, Well Dressed Home, a home staging and interior decorating company, approached us to update their visual branding, with a specific focus on their logo.

Design process: The project began with an extensive discovery phase to gain a deep understanding of Well Dressed Home’s vision for their new branding. Through in-depth discussions, we explored their perspectives, business objectives, target markets, and design preferences. With a clear understanding of Well Dressed Home’s brand direction, we designed multiple logo concepts for their review. Through an iterative refinement process, we collaborated closely with Well Dressed Home to create a final logo that would be versatile for print, digital, and social media applications.

Solution: During the design process, it became evident that Well Dressed Home favoured a modern, friendly, yet high-end look. We settled on a logo design that combined a clean sans serif font with a script font, creating a balance between professionalism and approachability. The colour scheme consisted of black with a gold accent, adding a touch of elegance and sophistication to the overall design.

Results: The final logo we created for Well Dressed Home has become the cornerstone of their brand. It appears prominently across all their materials and is easily recognized. The logo’s distinctive design helps establish a strong brand presence for Well Dressed Home in the competitive home staging and interior decorating industry. The combination of modern and high-end elements reflects their brand’s identity and resonates with their target audience.

Conclusion: We conducted a thorough discovery phase throughout the project and carefully listened to Well Dressed Home’s feedback. This allowed us to understand their preferences and iterate on the design to create a logo that truly represented their brand. The collaboration and iterative process were essential in arriving at a final logo that Well Dressed Home is proud of and effectively captures their business’s essence.

Our involvement

• Graphic Design