The project
Gluskin Sheff, a longstanding client of Chris Noon Creative Inc., spanning over six years, entrusted us with creating a series of impactful social media campaign graphics for their newly established Foundation for Philanthropy product. Our objective was to develop engaging branded graphics that effectively communicate their key messages and foster meaningful interactions with their audience.
Design Process: Our collaborative process began with a comprehensive understanding of the Foundation for Philanthropy’s marketing strategy, target audience, and core messaging. We extracted the essence of their campaign goals through extensive discussions and in-depth research. With a clear direction, we embarked on the creative phase, conceptualizing various design ideas that would effectively resonate with their audience.
Solution: Our design solution revolved around crafting visually captivating social media campaign graphics that seamlessly conveyed the Foundation for Philanthropy’s core messages. We aligned our designs with their established brand guidelines to ensure a consistent and recognizable identity across all materials. Each graphic was strategically tailored to resonate with their target audience, utilizing engaging visuals, concise copy, and on-brand imagery.
Results: The social media campaign graphics proved to be instrumental in the Foundation for Philanthropy’s marketing efforts. The graphics effectively caught the attention of their target audience, sparking engagement and encouraging meaningful interactions. Each graphic acted as a digital touchpoint, conveying the brand’s values, expertise, and insights.
Conclusion: The collaboration between Chris Noon Creative Inc. and Gluskin Sheff resulted in a series of impactful social media campaign graphics that complemented their comprehensive marketing strategy. By aligning design elements with core messaging and target audience preferences, we successfully elevated the Foundation for Philanthropy’s engagement levels and brand recognition on social media platforms.
Our involvement
- Graphic Design
