The project:

WSI approached us to provide creative design and development services for the Canadian Immigration Lawyer’s Association (CILA) website.

Design process: During the discovery phase, in collaboration with WSI and CILA, we identified the need for a complex sign-up process and the requirement for e-commerce capabilities to handle memberships and donations. Considering the organization’s nationwide scope, we also considered local tax codes. Through a user-centered design approach, we created wireframes and prototypes to validate design decisions. Once approved, we built the website, ensuring a clear understanding of the design and functionality requirements.

Solution: The website was carefully designed to showcase the benefits of CILA membership and streamline the complex sign-up process to make it as user-friendly as possible. Our decisions regarding the payment processor and sign-up process provided the CILA team access to critical business reporting.

Results: The website has played a central role in CILA’s marketing efforts, facilitating significant growth in Canadian membership from just a handful of members to over 1000 and counting.

Conclusion: By understanding the functional requirements and addressing challenges early in the process, we could proceed through each project phase with clarity, avoiding the need to backtrack.

Our involvement

  • User experience design (UX)
  • User interface design (UI)
  • Content writing
  • Development in WordPress Gutenberg

We worked with

Desktop version of website

Mobile version of website

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